WOMEN’S FASHIONS for SPRING and SUMMER 2024
An image meant to evoke vintage clothing catalogs
WOMEN’S FASHIONS for SPRING and SUMMER 2024

Preface from the designer

Many years ago, a young woman from Arkansas learned to sew. She started making things from commercial patterns, then grew confident enough to alter them, then taught herself how to make her own patterns, then realized her hobby had turned into an obsession and that she was in way too deep not to share her designs with the world. In May 2016, she launched a womenswear line, named it Margu after a nickname of hers, and continued to learn and grow as a designer over four years and ten collections.

Then the pandemic happened and she took a break for a few months, and then a few months became a few years. She never gave up, exactly — she just lost momentum. And momentum was hard to come by as it got harder and harder to pick up where she left off. All the while, the gulf between the person she was and the person she had become continued to widen.

I finally resolved to relaunch my line in May 2024, eight years after my first collection, but I decided to do so under a new name, my actual name. I was always hesitant to put my name on my clothes in the past, and honestly, it still makes me anxious to see my name plastered all over the place, but I have found a sort of freedom in signing my own work. I no longer have anything to hide behind, and that motivates me to continue to learn and grow.

This is Collection 1, though it could also be called Collection 11. It has a number of thematic elements you might pick up on — a cool color palette, nods to the 1930s through the '60s, a venture into two-piece sets that look like dresses, a cover image that is an overt homage to one of my favorite George Plank Vogue covers — but the collection itself does not really have a theme. This is a bit strange coming from someone who has a history of going overboard on themes (my personal favorites being my Victorian-era poetry collection and SS18's total commitment to a bird theme), but this collection has been bouncing around in my head for so long, designed and scrapped and redesigned over and over again, that, more than anything, it's a revisiting of all my old designs and a stake in the ground for my future ones. More than anything, it's a new start. 

The tagline for my previous label was "Clothing made slowly and thoughtfully." It was partly a joke on how slow and obsessive I was when it came to making clothing, but mostly it was a description of my approach to fashion. I sought to make clothing that lasted decades, not weeks; I valued quality and craftsmanship over quantity and speed; I took all the time I needed to get the details of each piece right; I believed that all clothing has a story to tell and that good clothing is an essential part of a life well-lived. While many things have changed in the past four years, who I am and what I value as a designer and an artist remain the same.

Regardless of whether you are discovering my line for the first time or are a longtime friend from my Margu days: thank you so much for being here. It means the world to me to be able to share my work with you.

About Emily Rose Rowe

About Emily Rose Rowe

Emily Rose Rowe is an eponymous womenswear line founded in 2024 in New York City. Combining classic silhouettes with vintage-inspired details, the line strikes a balance between playful femininity and quiet sophistication. Designed and crafted with timelessness and longevity in mind, the clothing boasts thoughtful details like French seams, bias-bound edges, and blind hems that make every piece as beautiful on the inside as out. Fabrics, notions, and trims are sustainably sourced from all over the world, and every garment is designed, patterned, cut, and sewn by Emily in her NYC studio.

Emily is a self-taught designer, patternmaker, and sewist, having picked up her skills over time as her hobby of clothesmaking became a full-blown obsession. She finds inspiration all around her, and her collections are a amalgamation of the things she reads, the art she sees, the people she meets, and the places she visits — not to mention her ever-growing vintage clothing collection.

Back to preface

Garden Dress in Cotton Lawn

$ 595
Garden Dress in Cotton Lawn –

Rosie Top in Silk Tweed

$ 495
Rosie Top in Silk Tweed –

Lucy Dress in Double Gauze

$ 395
Lucy Dress in Double Gauze –

Archer Skirt in Linen Denim

$ 365
Archer Skirt in Linen Denim –

Moon Dress in Silk Tweed

$ 625
Moon Dress in Silk Tweed –

Balloon Blouse in Cotton Lawn

$ 345
Balloon Blouse in Cotton Lawn –

Camp Shirt in Double Gauze

$ 315
Camp Shirt in Double Gauze –

Mary Skirt in Silk Tweed

$ 495
Mary Skirt in Silk Tweed –

Ivy Shirt in Cotton Eyelet

$ 345
Ivy Shirt in Cotton Eyelet –

Cheyenne Jacket in Linen Denim

$ 595
Cheyenne Jacket in Linen Denim –

Camp Shirt in Seersucker Stripe

$ 345
Camp Shirt in Seersucker Stripe –

Alice Dress in Cotton Eyelet

$ 525
Alice Dress in Cotton Eyelet –

Crochet Sunhat in Cream Recycled Paper

$ 245
Crochet Sunhat in Cream Recycled Paper –

Violet Dress in Cotton Lawn

$ 595
Violet Dress in Cotton Lawn –

Summer Skirt in Double Gauze

$ 375
Summer Skirt in Double Gauze –

Dory Dress in Ramie Twill

$ 495
Dory Dress in Ramie Twill –

Fifties Jeans in Linen Denim

$ 475
Fifties Jeans in Linen Denim –

Summer Skirt in Seersucker Stripe

$ 395
Summer Skirt in Seersucker Stripe –

Cheyenne Jacket in Ramie Twill

$ 595
Cheyenne Jacket in Ramie Twill –

Sankaku Dress in Cotton Eyelet

$ 695
Sankaku Dress in Cotton Eyelet –

Treehouse Dress in Double Gauze

$ 445
Treehouse Dress in Double Gauze –

Dory Dress in Linen Denim

$ 495
Dory Dress in Linen Denim –

Crocus Vest in Confetti Silk/Cotton

$ 395
Crocus Vest in Confetti Silk/Cotton –

Bow Bucket Hat in Linen Denim

$ 145
Bow Bucket Hat in Linen Denim –

Wisteria Dress in Seersucker Stripe

$ 425
Wisteria Dress in Seersucker Stripe –

A-Plus Skirt in Ramie Twill

$ 355
A-Plus Skirt in Ramie Twill –

Crochet Sunhat in Sage Recycled Paper

$ 245
Crochet Sunhat in Sage Recycled Paper –

Swing Tank in Silk Tweed

$ 395
Swing Tank in Silk Tweed –

Crocus Vest in Cotton Lace

$ 395
Crocus Vest in Cotton Lace –

Bow Bucket Hat in Ramie Twill

$ 145
Bow Bucket Hat in Ramie Twill –

Cindy Dress in Linen Denim

$ 495
Cindy Dress in Linen Denim –

Good things take time

Every single item sold is made to order, by me, in my tiny studio. This means it takes a while — usually 4 or so weeks — for you to receive your order after you place it. I'm usually pretty good about keeping in touch regarding timeline estimates as your piece is in production, but don't hesitate to reach out if you're in a time crunch or are otherwise wondering when your order will ship.

 

Garment sizing & measurements

When you order a garment, you are asked to select a size, either XS-XL or 00-16 depending on the item. From there, I use my grade rules, in alignment with my size chart, to create the size you select. At checkout, however, you may have noticed that you are asked for your measurements and height. While I am not using these measurements to make your piece "to measure," I do review your measurements to ensure the size you selected makes sense. If I have suggestions or questions regarding garment sizing and/or length, I will reach out to you before I begin cutting. And if you have questions regarding which size to choose, want to know specific garment measurements not listed, or are interested in custom sizing, please don't hesitate to contact me before ordering.

 

Shipping, etc.

Shipping is complimentary for all US orders. I generally ship orders via UPS Ground, though if you have an alternate preference, don't hesitate to leave a note.

The website is currently set up to only accept orders shipped within the United States. If you live abroad and are interested in placing an order, contact us and we can look into shipping options. 

Since the company is based in New York City, we collect sales tax on orders placed in the city and state of New York. We do not collect sales tax from orders placed in any other states.

 

Returns, exchanges & reworking

Because each piece is made to order, returns and exchanges are not accepted. That being said, I do want you to be happy with what you order, so I offer a complimentary reworking service. Here's how it works:

  1. If you are not happy with anything about your item(s), please contact us and note what the issue is (too small? too big? too long?).
  2. I'll review your notes, and we'll agree on what changes to make. Please note that not all requested changes can be done, and acceptance/refusal of all proposed changes is at my sole discretion.
  3. I will send you a complimentary shipping label to send the item(s) back to me. From there, I'll make the agreed-upon changes and ship the item(s) back to you.
  4. Additional reworking after the first back-and-forth is available, but it is at your expense for shipping both ways. (I'm happy to invoice you and send you a label, or you can use your own shipping service.) 

If you happen to receive anything damaged or defective, please reach out as soon as possible and we will work something out.

 

Additional information

Size Guide

Garment Care Guide

Terms & Conditions

Size Guide

Wondering which size to select? You've come to the right place.

My clothing is designed to fit the body measurements listed below. If your measurements fall in between sizes, or you are otherwise unsure of which size to buy in a certain style, take a look at the Fit section on each product page for additional fit information. You're always welcome to email me your questions at hello@emilyroserowe.com, too!

Bust Waist Hips
XS 00 32 24 35
0 33 25 36
S 2 34 26 37
4 35 27 38
M 6 36 28 39
8 37 29 40
L 10 38 30 41
12 39.5 31.5 42.5
XL 14 41 33 44
16 42.5 34.5 45.5

 

To find your measurements, it's best to employ the help of a friend, although the process is totally doable by yourself. Make sure you're wearing nothing bulky when taking your measurements. While measuring, keep your measuring tape snug; you don't want it to be too tight that it's digging into your skin, nor too loose that it falls down as you're trying to measure.

 

Bust

Measure around the fullest part of your bust, making sure to keep the measuring tape parallel to the ground. For optimal results, measure yourself while wearing the bra you intend on wearing with the garment.

 

Waist

Measure around the narrowest part of your waist, making sure to keep the measuring tape parallel to the ground. Don't suck your waist in (or stick it out, for that matter) while you're measuring, and don't pull the tape any tighter than snug.

 

Hips

Measure around the fullest part of your hips, making sure to keep the measuring tape parallel to the ground. The exact fullest part of the hips varies from person to person, so you may want to take several hip measurements at different points to find the widest part.

Back to policies

Garment Care Guide

You can only fit so many words — about 10, actually — on the teeny-tiny care labels sewn into our garments. In reality, I have a lot more than 10 words to say about how to care your clothes, so I made a whole webpage about it.

 

Hand Washing

Hand washing is the best option for *almost* all garments to keep them in the best shape possible. If you're new to hand-washing or just want to see if you've been doing it right, here's a quick walkthrough:

  1. Fill up a sink or basin with cool/cold water.
  2. As your sink is filling up, add a tablespoon or so of fabric detergent (or however much your detergent recommends; you don't need a lot).
  3. Once the sink is filled up, add your garment and thoroughly swish it around. Depending on how dirty it is, you can leave it in the sink for up to 30 minutes, swishing it around every so often.
  4. Drain the sink, and refill it with cool/cold water. If the item you're washing is particularly delicate (like wool or silk), make sure you aren't shooting water directly on the garment as you're filling up.
  5. Swish the garment around, and drain the sink again. At this point, you can do another rinse if your item is extra dirty or if you added too much soap, but it shouldn't be necessary.
  6. Gently squeeze your garment. You want to remove as much water as you can at this point without wringing or twisting. The item should still be dripping wet, but not waterlogged.
  7. Remove as much water from your garment as you can. (The more you remove, the quicker it will dry.) You have two options here:
    1. Invest in a spin dryer: they get more water out of a garment than you could ever possibly do by hand.
    2. For delicate items like silks and sweaters, or if you don't have the space for yet another contraption, you can do it by hand. Here's how: Lay your garment flat on a towel. Roll the towel and the garment up into a roll, gently squeezing as you go. Unroll the towel and proceed to drying your garment.

 

Air/Line Drying

Air drying is the lowest-impact (both on your clothes and the environment) way to dry your clothes, but that doesn't mean you have to string all your clothes in your backyard to do it right. Clotheslines work great for drying if you have space to set one up, but I just use a foldable clothes-drying rack. Once you're done removing the extra water after handwashing, just hang up your clothes and wait for nature to do its thing. Quick tip: clothes will dry a lot faster if they're in a sunny or otherwise well-lit spot.

For more delicate items, or for any item where you're worried around maintaining its shape, such as a sweater, you can do a flat-dry by placing the garment flat on top of a towel, blocking it in the shape of your choice. Once the top is dry, turn the garment over to give the bottom side some air.

 

Ironing, Pressing, and Steaming

If you've invested in a wardrobe full of timeliness pieces and natural fibers, you should invest in a good iron. Make sure your iron has adjustable heat for different types of fibers as well as a good steam function.

I won't go into how to use your iron here (there are lots of online resources for that!), but I do have two pieces of advice:

  1. Don't be afraid to use steam! Steam is what's really behind the magic of the iron, and you really can't use too much of it.
  2. For super pesky creases that won't come out no matter how much you press them, try spritzing the spot with some water from a spray bottle, thoroughly wetting the crease, and then press. Voila!

Finally, if the idea of ironing all the time is horrifying to you, you should still definitely have an iron, but I recommend you think about buying a steamer. A good steamer can get most wrinkles out of clothing while your clothing is still on the hanger and without having to set up a board. A big, industrial steamer like a Jiffy is the best, but many of the small handheld ones work pretty well, too.

 

How Often Do I Need to Wash?

How often you should be washing your clothes depends on the type of clothing as well as how vigorous your day-to-day lifestyle is (in addition to your personal preferences, of course!). My recommendation: wash your clothes when they feel, smell, or look gross. This may be after one wear if you're running around all day outside, or it may be after five wears if you are mostly sitting around at home or layering things underneath your garments.

Here's a tip: if you want to save the water (and time) of starting a load of laundry and the garment in question really only needs a touch-up before you wear it again, you can make your own germ-killing fabric freshener spray using a few household ingredients:

  • 2 ounces distilled water
  • 2 ounces vodka (don't splurge for the fancy stuff; any kind will do)
  • 10 drops of the essential oils of your choice (optional)

Shake the mixture up in a 4-ounce spray bottle and spray away!

 

Machine Washing & Drying

Machine washing on delicate is generally OK, but I don't recommend drying any of my pieces in a machine due to the tremendous wear and tear. (Seriously, clothes wear out so much more quickly when they're put through numerous high-heat drying cycles than they would otherwise.) That said, I'm human, you're human, and sometimes hand-washing is just not going to happen. I've put lots of my own garments through the wash (due to a combination of curiosity and occasional laziness), and I've picked up a few tips:

  1. Use cold water! This is not only better for the environment, but it's better for your clothes.
  2. Use the delicates function, and put your garment in a mesh delicates bag before dropping it in the machine.
  3. Don't over- or under-stuff your machine, make sure all zippers are zipped, and use appropriate soap.
  4. You can usually safely dry cotton and linen garments on the lowest heat setting available in your dryer. The higher the heat you use, the worse of a beating you're giving your clothing. (Kind of like with hair.) Low/no heat is ideal.
  5. DO NOT PUT SILK OR WOOL IN THE DRYER, EVER. (Unless you are intentionally trying to shrink or distort a garment.)

 

Dry Cleaning

All our garments are technically dry-cleanable, and some of them are labeled "Dry Clean Recommended," but generally speaking, I don't recommend dry cleaning.

Why is that? Well, for one, traditional dry cleaning is a very (toxic) chemical-intensive process. The majority of dry cleaners use a controlled chemical known as perchloroethylene (aka perc) that is an air pollutant as well as a likely carcinogen. Secondly, many items you send out to a dry cleaner actually get washed in a traditional washing machine anyway (with arguably less gentleness, and lower-quality soap, than you might have done at home).

What about all the garments in your closet that say Dry Clean Only, you ask? Two answers:

  1. Nearly all Dry Clean Only items (such as silks and sweaters) are actually hand-washable, as long as you're gentle.
  2. Most of the Dry Clean Only garments that aren't hand-washable are things that probably don't need a total wash anyway, such as coats and suiting. Try spot-cleaning them with the DIY garment freshener spray mentioned above.
If you do want to bring your clothes to the cleaners and live close to a metro area, look for a wet or liquid CO2 eco cleaner rather than a traditional dry cleaner. It costs more, but the methods they use are just as effective and won't leave your clothing covered in chemicals.
    Back to policies

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    SECTION 14 - INDEMNIFICATION

    You agree to indemnify, defend and hold harmless us and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

    SECTION 15 - SEVERABILITY

    In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

    SECTION 16 - TERMINATION

    The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

    These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

    If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

    SECTION 17 - ENTIRE AGREEMENT

    The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

    These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

    Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

    SECTION 18 - GOVERNING LAW

    These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of New York, USA.

    SECTION 19 - CHANGES TO TERMS OF SERVICE

    You can review the most current version of the Terms of Service at any time at this page.

    We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

    SECTION 20 - CONTACT INFORMATION

    Questions about the Terms of Service should be sent to hello@emilyroserowe.com.

     

    Privacy Policy

    SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?

    When you purchase something from our store, we collect the personal information you give us such as your name, address and email address.

    When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

    With your permission, we may send you emails about our store, new products and other updates.

    SECTION 2 - CONSENT

    When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we infer that you consent to our collecting it and using it for that specific reason only.

    If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

    If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at hello@emilyroserowe.com.

    SECTION 3 - DISCLOSURE

    We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

    SECTION 4 - SHOPIFY

    Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

    Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

    If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

    All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

    PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

    For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

    SECTION 5 - THIRD-PARTY SERVICES

    In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

    However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

    In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

    As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

    Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

    When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

    SECTION 6 - SECURITY

    To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

    If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

    SECTION 7 - COOKIES

    Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt out of cookies or not:

    _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
    _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
    _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
    cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
    _secure_session_id, unique token, sessional
    storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


      SECTION 8 - AGE OF CONSENT

      By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

      SECTION 9 - CHANGES TO THIS PRIVACY POLICY

      We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

      If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

      QUESTIONS AND CONTACT INFORMATION

      If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, please email hello@emilyroserowe.com.

      Back to policies

      COMMENT CARD






      New York, N.Y.
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      Please note that every item is made to order, by me, in my tiny studio. This means it takes a while — usually 4 weeks — for you to receive your order after you place it. I'm usually pretty good about keeping in touch regarding timeline estimates as your piece is in production, but don't hesitate to reach out if you're in a time crunch or are otherwise wondering when your order will ship.

      If you’re interested in minor customizations, such as altering the length of a pice, please note it in the notes field. Please be advised that not every customization request will be possible, and certain requests may incur an additional charge. All that said, we’ll confirm details prior to starting your order, and you can cancel if I’m unable to accommodate your requests.

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      Providing your measurements is optional, but it will help me ensure you ordered the right size. I’ll reach out if I have any questions or suggestions regarding sizing based on your measurements.

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